Xanadu Realty Delivers Fireworks in Terms of Sales For Kumar Parc Residences Hadapsar

After establishing itself in Pune in less than six months, Xanadu Realty has strengthened its regional footprint by delivering the region's most successful real estate launch in Q3 FY21-22, Kumar Parc Residences, for its star client Kumar Properties. With just two months of concentrated and intense planning, the initiative achieved exceptional sales of Rs 1.5 billion (60 percent of total) in only four weeks after introduction.

The success is due to Kumar Properties' repute in the real estate industry and Xanadu Realty's unique marketing approach.

"The fundamental success factor for Kumar Parc Residences was a comprehensive marketing that addressed three key consideration drivers - location, growth, and lifestyle," stated Vikas Chaturvedi, CEO, Xanadu Realty. 

Xanadu's success stems from a large network of channel partners in Pune and a robust in-house Direct-Tech system that encompasses both digital and direct-to-consumer setups."

Taking advantage of the Christmas season, Xanadu conceptualised the campaign 'Fireworks,' which increased relevance and brought attention to a unique product in the micro-market.

The advertising idea of 'Happening Hadapsar' was conceived in response to the rising need for a holistic lifestyle and customer preferences. 

This notion aided in establishing an instant connection with customers in East Pune. Additionally, the project - Codename Fireworks – established a distinct differentiating offering by being located in the 'Heart of Happening Hadapsar', with facilities within 100 metres.