Ashwin Sheth Group Redefines Luxury Living with Cultural Elegance at Bombay Times Fashion Week, Launches INR 12 Crore 'Kismat Ki Chaabi' Festive Campaign

Celebrating the Fusion of Luxury Real Estate and High Fashion

In a remarkable collaboration at the Bombay Times Fashion Week 2024, Ashwin Sheth Group partnered with designer Sheetal Batra to bring a unique blend of luxury real estate and high fashion to Mumbai. The event showcased Batra’s debut collection, Ruhaniyat, drawing from the rich cultural heritage of Kashmir and embodying a seamless fusion of traditional craftsmanship with contemporary elegance.

A Vision of Sophistication

The Ruhaniyat collection stands as a muse for Ashwin Sheth Group’s dedication to sophistication and cultural depth. While the designs are not directly incorporated into the group's properties, they inspire Ashwin Sheth’s vision of crafting culturally enriched living spaces. According to Ashwin Sheth, Chairman and Managing Director, the group is “not just building homes; we’re crafting experiences,” reflecting a commitment to innovation, tradition, and creating spaces that resonate with India's rich heritage.

Bringing Cultural Depth to Modern Luxury Living

This collaboration highlights Ashwin Sheth Group’s pledge to infuse a unique cultural perspective into the modern luxury landscape. By merging high fashion with luxury real estate, the group aims to offer an elevated lifestyle experience, enhancing the sophistication and aesthetic appeal of their properties.

Unlocking Fortunes with the ‘Kismat Ki Chaabi’ Campaign

Adding to the festive allure, Ashwin Sheth Group has launched the ambitious Kismat Ki Chaabi campaign, where participants stand a chance to win prizes valued at over ₹12 crore. With 10,000 keys being distributed, every key holder is assured of a prize, including coveted items such as four premium 2BHK apartments in Sheth Avalon, Sheth Zuri, Montana, and Edmont Aurelia. Other prizes include MG Windsor EVs, Bose home theatre systems, iPhone 16 units, and return tickets to Amsterdam.

Over 5,000 keys have already been distributed at various cultural hotspots, with excitement building as participants flock to claim their chances. Remaining keys are available at project site offices, inviting more individuals to participate in the festivities.

Celebrating New Beginnings

Bhavik Bhandari, Chief Sales and Marketing Officer at Ashwin Sheth Group, conveyed that the campaign is not merely about distributing prizes but celebrating life’s possibilities. Kismat Ki Chaabi aims to bring joy and prosperity to customers, creating lasting memories and sharing the happiness of new beginnings.

Together, the Kismat Ki Chaabi campaign and the partnership with Sheetal Batra are unlocking endless possibilities, adding a vibrant layer to this festive season.

Key Facts and Figures

• Event: Bombay Times Fashion Week 2024
• Date: October 19, 2024
• Designer Collection: Ruhaniyat by Sheetal Batra
• Inspiration: Kashmiri heritage and traditional craftsmanship
• Key Campaign:
• Kismat Ki Chaabi - Prizes worth ₹12 crore
• Prizes Include:
• 4 premium 2BHK apartments (Sheth Avalon, Sheth Zuri, Montana, Edmont Aurelia)
• MG Windsor
• EVs
• Bose home theatre systems
• iPhone 16 units
• Return tickets to Amsterdam
• Total Keys Distributed: 10,000
• Current Keys Distributed: Over 5,000 at cultural hotspots