Urban India's socio-economic landscape is undergoing a dramatic shift. According to Kantar’s ‘India at Crossroads’ report, the number of affluent households in cities has jumped by 86% from 2019 to 2024.

For six remarkable years, Alexa has been transforming Indian households into smarter, more efficient spaces. Echo smart speakers, Fire TV Sticks, and other Alexa-enabled devices have found their way into homes across 99% of India's pin codes, bridging the urban-rural divide.

With rising disposable incomes, India's millennials are driving the real estate market by prioritising lifestyle-compatible homeownership. See what trends and preferences influence their property decisions.