Urban India's socio-economic landscape is undergoing a dramatic shift. According to Kantar’s ‘India at Crossroads’ report, the number of affluent households in cities has jumped by 86% from 2019 to 2024.

In Bengaluru's northern, eastern, and south-eastern sectors, villa demand has increased. Villa aficionados are flocking to these places due to a 30-40% surge in villa interest.