Decathlon Boosts Indian Investments to Expand Retail Footprint

Decathlon, the renowned French sports retailer, is intensifying its investments to bolster its manufacturing capabilities and retail footprint in India, highlighting the nation's pivotal role as one of its key global markets, according to Barbara Martin Coppola, the company's Global CEO.

French Sports Giant Ramps Up Presence and Production in Thriving Indian Market.

Coppola expressed confidence in sustaining the remarkable growth momentum witnessed in India, emphasizing its emergence as a significant manufacturing hub for the brand, with a substantial portion of production being exported worldwide.

A Key Player in Decathlon's Global Expansion

With India ranking among Decathlon's top ten global markets, the company is witnessing a growth trajectory that outpaces many others. Since its entry into the Indian market in 2009, Decathlon has expanded its network to encompass 129 stores nationwide, signaling a strong resonance with Indian consumers.

India's Evolving Sports Culture

Coppola praised the evolving sports culture in India, particularly among the burgeoning middle class, attributing it to rising income levels and a growing economy. She noted the enthusiasm for sports consumption and experimentation, highlighting the vibrant energy observed within Decathlon's stores across the country.

Coppola outlined Decathlon's strategic agenda for India, emphasizing plans to accelerate local production and sourcing while expanding its retail presence. She underscored India's pivotal status as the brand's most crucial market, anticipating sustained high growth in the foreseeable future.

Recognizing India's prowess in digital innovation, Coppola emphasized its significance within Decathlon's global operations. She commended India's creativity in production and experiential offerings, underscoring the country's pivotal role in shaping the brand's global narrative.

Coppola highlighted India's expanding manufacturing capabilities, encompassing a diverse range of products from bikes to textiles. She outlined Decathlon's commitment to increasing local sourcing, aiming to elevate it to 85 percent within the next two years, further cementing India's position as a vital manufacturing hub for the brand.