DLF's Super Luxury Project in Gurugram THE DAHLIAS Sets Record with INR 11,200 Crore in Bookings

India’s leading real estate developer, DLF, has set a remarkable milestone by achieving record bookings worth ₹11,200 crore in their ultra-luxurious residential project, The Dahlias, located in Gurugram, near New Delhi. This unprecedented achievement underscores the growing appetite of affluent Indians for opulent housing solutions.

The Dahlias: Luxury Redefined

In just nine weeks, DLF sold 173 units in The Dahlias, generating sales of approximately ₹3,920 crore. The sprawling 17-acre development features high-end residences, including duplex penthouses with outdoor decks, each priced at an average of ₹66 crore per unit.

With a total of 420 units, the project has quickly gained popularity among India’s elite, showcasing the increasing demand for homes that combine space, exclusivity, and top-notch amenities.

Breaking Sales Records in a Single Quarter

The Dahlias has also set another industry benchmark: this is the first time a single project in India surpassed ₹11,600 crore in sales value within a quarter, according to CRE Matrix, a real estate analytics firm. This achievement highlights the rapid growth of the luxury housing market post-pandemic.

Unprecedented Sales Performance

For the April–December period of 2024, DLF recorded sales bookings worth ₹19,187 crore, significantly exceeding its fiscal outlook of ₹17,000–₹18,000 crore. The company’s success showcases how luxury real estate is outperforming expectations, even amidst rising borrowing costs.

The Boom in India’s Luxury Housing Market

The demand for high-end homes in India has skyrocketed, particularly in the post-pandemic era. Buyers, now prioritizing spacious, amenity-rich properties, are driving a major shift in the residential market.

According to Indian Proptech Portal Ghar.tv, luxury homes accounted for 26% of total residential sales in 2023, a sharp rise from just 8% in 2020. This surge mirrors broader trends of affluent Indians indulging in premium purchases, from luxury cars to branded watches.

A New Era for Indian Luxury Real Estate

DLF’s The Dahlias project represents not just a milestone for the company but a transformative moment for the Indian luxury real estate market. With such significant sales figures, it’s evident that the sector is poised for sustained growth as affluent buyers continue to invest in upscale homes.

Luxury is no longer a niche; it’s becoming a defining feature of India’s evolving real estate landscape.