Nestasia Debuts Flagship Store in Bangalore, Expanding Retail Presence
- 5th Dec 2023
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Nestasia proudly announces the grand opening of its first Bangalore store. Located in the vibrant Bellandur area, this 680 sq-ft boutique marks an important step in Nestasia’s retail journey, being its second brick-and-mortar store in India.
The store's design is a testament to global contemporary aesthetics, a vision brought to life by Nestasia’s founders and creative directors. It boasts a calming white color scheme with elegant gold accents, providing a tranquil backdrop for its products. The minimalist layout, with sculptural displays and arch-shaped gondolas, offers a chic yet understated elegance, ensuring the products remain the focal point.
Oakwood tables add to the store’s charm, complementing the white and gold theme. This space is a celebration of design and practicality, where each product exemplifies Nestasia’s QUB (Quality, Utility & Beauty) philosophy.
Co-founder Aditi Murarka expressed:
Regarding the brand’s foray into physical retail, Murarka noted:
“Our initial offline endeavors have shown promising results. Nestasia has experienced an 80% conversion rate from walk-in customers, and our offline average order value is 30% higher than online. Our stores, ranging between 600-1000 square feet, feature a modern, minimalist design that highlights our products. We’re exploring larger store formats and aim for 20% of our revenue from offline channels by the end of 2024. After closing FY22 with a net revenue of Rs 21.8 crore, we anticipate being EBITDA positive by FY24.”
The Bangalore store's launch includes an exclusive preview of the Christmas collection, ushering in the festive season.
This collection aligns with the holiday spirit, offering everything from themed mugs and picture frames to decor items, Christmas wreaths, unique ornaments, colorful cushion covers, throw blankets, and more holiday essentials.
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