New Age Marketing Technologies Help Sell Real Estate in India, Faster

Marketing has evolved across all sectors and how can real estate, which is one of the biggest industries in the world, be left behind? Well the adoption of new age technologies for selling real estate in India has simply multiplied rapidly.

Of course the pandemic episode has made all businesses including the real estate business needed to adopt contemporary technologies, fast.

According to a recent poll, over 56% of real estate professionals say that the pandemic has revealed their digital and technological capabilities' flaws and vulnerabilities. In the aftermath of the outbreak, both new and established real estate developers emerged as game changers, disrupting an industry that has historically been slow to incorporate technology. 

In comparison to the era before to COVID-19, sales and marketing departments have shown a higher willingness to accept new technologies.

To retain and gain a competitive edge in the real estate industry, businesses are rapidly recognising the value of technology-enabled platforms. For these and other reasons, the need for PropTech has never been stronger. A growing number of businesses are embracing new-age technologies, such as AI, machine learning, and robotic process automation, and they're gaining significant traction. 

Drone surveys, virtual tours, and three-dimensional mapping have all been around for some time, but have been deployed on a limited number of projects. These advanced equipment are now being utilised on a daily basis.

Additionally, when millennials purchase their first houses, an increasing share of real estate transactions are handled online or remotely. Consumers who have grown up with and around technology nowadays favour digital and remote interactions over face-to-face interactions. 

This predilection has only increased in strength in the aftermath of the shutdown. Having said that, the newest and largest generation of homebuyers is introducing new housing patterns, which has an impact on developers' sales and marketing capabilities, as they attempt to attract customers while reducing marketing expenditures and competing more effectively.