Why Are Indian Property Developers Shifting Focus to Integrate Senior Living into Urban Projects?

Real estate developers are shifting their approach to senior living, moving away from isolated facilities on city outskirts and integrating them into larger urban housing projects. Ghar.tv tries to find out more.

What is the current trend in senior living housing projects?

Indian real estate developers are transitioning from building standalone senior living facilities on city outskirts to integrating them into larger urban housing projects within cities.

Why are developers changing their approach to senior living?

Developers have realized the importance of keeping seniors connected to broader communities, providing them with social interaction, companionship, and emotional support.

Which companies are leading the trend toward intergenerational living?

Max Group’s Antara and Bengaluru’s Manasum Senior Living are among the developers leading this shift, with new intergenerational projects planned in Gurugram, Goa, and Bengaluru.

What is the concept of intergenerational living?

Intergenerational living combines different age groups within a single community, offering a supportive environment for adults, families with children, and seniors, and promoting a sense of safety and connectedness.

Where are Antara’s current senior living projects located?

Antara operates an existing senior living community in Dehradun and is set to launch a new one in Noida. They are also exploring expansion in cities like Chandigarh, Bengaluru, Hyderabad, and Chennai.

Why is Goa emerging as a popular senior living destination?

Goa’s serene beaches, relaxed lifestyle, and spiritual appeal make it an ideal retirement destination. Developers are investing in specialized senior living projects, like Ikigai Gao, a 7.5-acre intergenerational community in Goa.

Are spiritual destinations becoming popular for senior living?

Yes, pilgrimage sites such as Vrindavan and Ayodhya are gaining popularity for senior living projects. These locations often offer rental models, allowing seniors to stay for extended periods.

Which other developer has entered the senior living market?

JK Urbanscapes, part of the JK Group, has launched a 2.6-acre senior living project in Gurugram and plans to develop 2-3 more projects in the National Capital Region, with further exploration in Hyderabad, Bengaluru, and Kolkata.

How does India's senior living market compare globally?

India's organized senior housing sector has approximately 20,000 units, meeting just 1% of the demand. In contrast, countries like the US, UK, and Australia have more established markets with 6-7% penetration rates.

What is the estimated demand for senior housing units in India?

Experts estimate that India currently needs between 1.8 to 2.0 million senior housing units, highlighting significant growth potential in this segment for real estate developers.

Which developers are currently focusing on senior living projects in India?

Major developers involved in senior living projects include Ashiana, Columbia Pacific, Paranjape, Antara, and Primus Senior Living, with a concentration of supply in southern Indian cities.